So, yesterday a package arrived for me. Which is interesting, because I wasn't expecting anything.
It came to me from Cisco, a company I have absolutely no ties to.
So, with the VP of Sales and Marketing looking over my shoulder (he happened to deliver it to me), I opened it up.
And found this. A map of the world, with some major roads on it. Oh, and a sticky note with my name, and a customized url for me to visit.
When I visited it, I found this.
And about an 1/2 hour later, my phone rang.
No, I don't work for an international company with multiple office locations.
No, I'm not in the market to purchase a phone switch.
No, I don't need web conferencing software.
No, I'm not looking for unified telephony.
I like the campaign, it worked really well in getting me to visit the site, but the targeting was poor. I have no idea where they got my name, phone number and company info, but a quick bit of research would show that my company is pretty small, and centered in one geographic locale.
It came to me from Cisco, a company I have absolutely no ties to.
So, with the VP of Sales and Marketing looking over my shoulder (he happened to deliver it to me), I opened it up.
And found this. A map of the world, with some major roads on it. Oh, and a sticky note with my name, and a customized url for me to visit.
When I visited it, I found this.
And about an 1/2 hour later, my phone rang.
No, I don't work for an international company with multiple office locations.
No, I'm not in the market to purchase a phone switch.
No, I don't need web conferencing software.
No, I'm not looking for unified telephony.
I like the campaign, it worked really well in getting me to visit the site, but the targeting was poor. I have no idea where they got my name, phone number and company info, but a quick bit of research would show that my company is pretty small, and centered in one geographic locale.
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